Alternative Funding Group Corp. (“Alternative Funding,” “Alt Funding,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. By using www.altfunding.com or any of our online services, you agree to this Policy.
Information you provide: Name, business name, email, phone, and mailing address. Business and financial information submitted with funding inquiries/applications. Payment details when you purchase services. Communications you send us (forms, email, chat, surveys).
Information collected automatically: Device and technical data (IP address, browser, device type, OS). Usage data (pages viewed, time on page, referring/exit pages). Cookies and similar technologies for site functionality, analytics, advertising (see Section III), and fraud prevention. You can control cookies in your browser settings; disabling some may degrade features.
Bank Account Information (via Plaid): If you choose to connect your bank account through our Services, we may collect certain financial account information through a third-party service provider, Plaid Inc. (“Plaid”). Plaid allows us to securely access and retrieve information from your financial institution, such as account and routing numbers, account balances, transaction history, and other related information that you authorize. By using this feature, you grant Alternative Funding Group Corp. the right, power, and authority to act on your behalf to access and transmit your personal and financial information from your financial institution. You also acknowledge and agree that your personal and financial information may be transferred to, stored by, and processed by Plaid in accordance with Plaid’s privacy practices.
Sensitive data: We do not intentionally collect sensitive personal information (e.g., government IDs outside underwriting needs, health data) unless necessary for a stated purpose you initiate (such as identity verification or underwriting) and permitted by law.
We use information to: Provide and improve our website, products, and services. Review, underwrite, and service funding applications and related requests. Communicate with you about your account, application status, and support. Personalize content and analyze site performance. Send marketing communications where permitted (you can opt out anytime), including advertising described in Section III. Detect, investigate, and prevent fraud, security incidents, and misuse. Comply with legal obligations, enforce our terms, and protect our rights.
We share information only as needed:
We do not sell personal information. We do share certain personal information with advertising partners for cross-context behavioral advertising, as defined by the CPRA and similar state laws. Specifically: we may upload a hashed version of your name, email address, and/or phone number to advertising platforms, including X Corp. (“X”), Meta Platforms, Inc. (“Meta”), and LinkedIn Corporation (“LinkedIn”), so the platform can match that information to its own users and show them ads (sometimes called “Custom Audience” or “List Audience” uploads); and we use the X, Meta, and LinkedIn pixels/tags and similar website-tracking technology on our site so X, Meta, LinkedIn, and similar ad partners can recognize your browser or device and show you ads based on your visit to our site, including through retargeting. We do not include your mobile telephone number or any SMS/text-messaging opt-in or consent data in these uploads or in any pixel-based advertising audience — see “SMS messaging and consent” below, which this section does not change. You can opt out of this sharing at any time, free of charge, as described in Section IV, including by sending a Global Privacy Control (GPC) signal, which we honor as a valid opt-out request. If our advertising partners or practices change further, we will update this Policy.
When you choose to receive text messages from Alternative Funding Group Corp., including Avva reminders, we collect your mobile telephone number and the consent information you provide. We use this information to deliver the messages described when you sign up and to manage your messaging preferences. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance. We do not share, sell, or provide mobile telephone numbers, SMS opt-in information, or messaging consent data to third parties or affiliates for marketing or promotional purposes. We may provide information to service providers solely as needed to operate and deliver our messaging service, subject to restrictions limiting their use to those purposes. For assistance, contact [email protected].
Depending on your state, you may have rights to:
How to exercise rights: click “Do Not Sell or Share My Personal Information” in this page’s footer, email [email protected], or call 888-258-6279. We also honor Global Privacy Control (GPC) signals sent by supporting browsers or browser extensions as a valid request to opt out of sharing for cross-context behavioral advertising, without requiring you to take any additional action or create an account. We will verify your request to a reasonable degree of certainty. You may use an authorized agent per applicable law.
Categories we collect (CCPA): identifiers (name, email, phone, address), commercial information (applications, transactions), financial information you supply or authorize us to obtain (including via service providers such as Plaid) for underwriting, verification, or payment processing, internet/usage data, and inferences derived from the above for service improvement and fraud prevention. We retain data as described below.
You can unsubscribe from marketing emails by clicking “unsubscribe” in any message or contacting [email protected]. We may still send non-marketing communications (e.g., application updates, security notices).
We keep personal information as long as necessary to provide services, meet legal/regulatory obligations (including recordkeeping and auditing), resolve disputes, and enforce agreements. When no longer needed, we delete or de-identify information.
We use administrative, technical, and physical safeguards to help protect personal information, including encryption in transit (HTTPS/SSL), access controls, and least-privilege practices. No method of transmission or storage is perfectly secure; we cannot guarantee absolute security.
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided us information, contact us and we will delete it.
If you are in the EEA or UK, our legal bases include consent, contract necessity, legitimate interests, and legal obligations. We may transfer your data to the U.S. and other countries using lawful safeguards such as Standard Contractual Clauses. Your rights may include access, rectification, erasure, restriction, portability, and objection (including to direct marketing). To exercise, contact [email protected]. You may also complain to your local data protection authority.
Our site may link to third-party websites or include third-party features. Their privacy practices govern their handling of your information. Review those policies before sharing information with them.
We may update this Policy periodically. The “Effective Date” above reflects the latest version. Material changes will be posted on this page and, where required, we will notify you through the site or by email.
Email: [email protected]
Phone: 888-258-6279
Mailing Address: Alternative Funding Group Corp., 2941 NW 62nd St, Suite 201, Fort Lauderdale, FL 33309