Alternative Funding Group (“Alternative Funding,” “Alt Funding,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. By using www.altfunding.com or any of our online services, you agree to this Policy.
Name, business name, email, phone, and mailing address.
Business and financial information submitted with funding inquiries/applications.
Payment details when you purchase services.
Communications you send us (forms, email, chat, surveys).
Device and technical data (IP address, browser, device type, OS).
Usage data (pages viewed, time on page, referring/exit pages).
Cookies and similar technologies for site functionality, analytics, and fraud prevention. You can control cookies in your browser settings; disabling some may degrade features.
If you choose to connect your bank account through our Services, we may collect certain financial account information through a third-party service provider, Plaid Inc. (“Plaid”). Plaid allows us to securely access and retrieve information from your financial institution, such as account and routing numbers, account balances, transaction history, and other related information that you authorize.
By using this feature, you grant Alternative Funding Group the right, power, and authority to act on your behalf to access and transmit your personal and financial information from your financial institution. You also acknowledge and agree that your personal and financial information may be transferred to, stored by, and processed by Plaid in accordance with Plaid’s privacy practices.
Sensitive data:
We do not intentionally collect sensitive personal information (e.g., government IDs outside underwriting needs, health data) unless necessary for a stated purpose you initiate (such as identity verification or underwriting) and permitted by law.
We use information to:
Provide and improve our website, products, and services.
Review, underwrite, and service funding applications and related requests.
Communicate with you about your account, application status, and support.
Personalize content and analyze site performance.
Send marketing communications where permitted (you can opt out anytime).
Detect, investigate, and prevent fraud, security incidents, and misuse.
Comply with legal obligations, enforce our terms, and protect our rights.
We share information only as needed:
Plaid (Financial Data Service Provider):
If you connect your financial account through our Services, we may share your information with Plaid Inc. (“Plaid”) to collect and transmit your data from your financial institution. Plaid may process your personal and financial information as necessary to provide its services to us. Your use of Plaid is subject to Plaid’s privacy policy and terms.
We do not control Plaid’s independent use, storage, or processing of your information once it is handled through Plaid’s systems, and we encourage you to review Plaid’s Privacy Policy at https://plaid.com/legal/#privacy-policy.
We do not sell personal information. We also do not “share” personal information for cross-context behavioral advertising as defined by the CPRA. If that ever changes, we will update this Policy and provide required opt-out mechanisms.
Depending on your state, you may have rights to:
Know/Access the categories and specific pieces of personal information we collected, the sources, purposes, and categories of third parties with whom we shared it.
Delete personal information (subject to legal/contractual exceptions).
Correct inaccurate personal information.
Limit the use/disclosure of sensitive personal information (where applicable).
Opt out of sales or sharing (we do not sell or share as defined above).
How to exercise rights: email [email protected] or call 888-258-6279. We will verify your request to a reasonable degree of certainty. You may use an authorized agent per applicable law.
Categories we collect (CCPA): identifiers (name, email, phone, address), commercial information (applications, transactions), financial information you supply or authorize us to obtain (including via service providers such as Plaid) for underwriting, verification, or payment processing, internet/usage data, and inferences derived from the above for service improvement and fraud prevention. We retain data as described below.
You can unsubscribe from marketing emails by clicking “unsubscribe” in any message or contacting [email protected]. We may still send non-marketing communications (e.g., application updates, security notices).
We keep personal information as long as necessary to provide services, meet legal/regulatory obligations (including recordkeeping and auditing), resolve disputes, and enforce agreements. When no longer needed, we delete or de-identify information.
We use administrative, technical, and physical safeguards to help protect personal information, including encryption in transit (HTTPS/SSL), access controls, and least-privilege practices. No method of transmission or storage is perfectly secure; we cannot guarantee absolute security.
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided us information, contact us and we will delete it.
If you are in the EEA or UK, our legal bases include consent, contract necessity, legitimate interests, and legal obligations. We may transfer your data to the U.S. and other countries using lawful safeguards such as Standard Contractual Clauses. Your rights may include access, rectification, erasure, restriction, portability, and objection (including to direct marketing). To exercise, contact [email protected]. You may also complain to your local data protection authority.
Our site may link to third-party websites or include third-party features. Their privacy practices govern their handling of your information. Review those policies before sharing information with them.
We may update this Policy periodically. The “Effective Date” above reflects the latest version. Material changes will be posted on this page and, where required, we will notify you through the site or by email.
Email: [email protected]
Phone: 888-258-6279
Mailing Address:
Alternative Funding Group
2941 NW 62nd St, Suite 201
Fort Lauderdale, FL 33309